Amethyst NA Spirits
Privacy Policy
Effective Date: September 10, 2025 | Last Updated: September 21, 2026
Amethyst NA Spirits ("Amethyst," "we," "us," or "our"), located at 120 Bluffton Rd, Bluffton, SC 29910, is a brand of Moon King Entertainment Group. We respect your privacy. This policy explains what information we collect through our website, how we use it, and the choices and rights available to you.
This policy applies to the Amethyst NA Spirits website, including our online shop. When you subscribe to our newsletter or place an online order, Moon King Entertainment Group is the entity responsible for the information you provide. Moon King Entertainment Group's other brands include The Bank, Burnt Church Distillery, Hail Mary's Spirits & Sports Bar, Side Hustle Brewing Co., Old Route 69 Brewery, and The Press Room.
Information We Collect
Newsletter sign-ups. When you sign up for our newsletter through a form on our website, we collect your email address. We do not require any other personal information to subscribe.
Online orders. When you purchase products through our online shop, we collect the information needed to complete and deliver your order, including your name, email address, phone number, billing and shipping addresses, the items you purchase, and your order history. Payment card details are collected and processed by Shopify and its payment processors; we do not receive or store your full payment card number.
Information collected automatically. We also collect certain technical information when you visit our site, such as your IP address, browser type, and pages viewed, through cookies and similar technologies. See the Cookies section below for details.
How We Use Your Information
We use your email address to send you newsletters, new release announcements, event invitations, promotions, and updates about Amethyst NA Spirits and Moon King Entertainment Group's other brands. We use online order information to process, fulfill, and ship your order, send order confirmations and shipping updates, handle returns and customer service requests, and comply with our tax, accounting, and legal obligations. We use automatically collected technical information to understand how visitors use our site and to improve its performance.
We do not sell, rent, or trade your personal information to any third party. Placing an online order does not automatically subscribe you to our newsletter; we send marketing emails only to people who have opted in.
Legal Basis for Processing (EU/UK Visitors)
If you are located in the European Union, United Kingdom, or European Economic Area, our legal basis for processing your personal information is:
- Consent — for sending newsletter and marketing emails and for placing non-essential cookies (such as Google Analytics), based on the choice you make when signing up or interacting with our cookie banner.
- Performance of a contract — for processing, fulfilling, and shipping the online orders you place.
- Legal obligation — for retaining transaction records required for tax and accounting purposes.
- Legitimate interests — for essential cookies needed to operate our website and online shop securely and reliably, and for preventing fraudulent transactions.
You may withdraw your consent at any time, as described in the Your Rights section below.
Who Has Access to Your Information
We share your information only with the service providers that help us operate our website and business. These providers act as data processors on our behalf and are not permitted to use your information for their own marketing purposes.
- Webflow — hosts our website and processes form submissions on our behalf.
- Mailchimp —stores our subscriber list and sends newsletters and marketing emails on our behalf.
- Shopify — runs our online shop, processes orders, handles payment card information, and stores order and customer records on our behalf.
- Shipping carriers — receive your name, shipping address, and phone number in order to deliver your order.
- Google Analytics — helps us understand website traffic, as described in the Cookies section below.
We may also disclose information when required by law, in response to valid legal process, or to protect our rights, property, or the safety of our guests and staff.
Online Orders and Shipping
Our online shop is powered by Shopify. When you place an order, Shopify processes your payment and stores your order record, including the items purchased, shipping details, and order status. Shopify's handling of your information is governed by its own privacy policy, which you can review at shopify.com/legal/privacy.
We share your name, shipping address, and phone number with the carrier delivering your order. If you contact us about a return, refund, or a damaged or missing shipment, we use your order information to resolve your request.
How Long We Keep Your Information
We retain your email address for as long as you remain subscribed to our newsletter, or until you ask us to remove it. We retain online order records for the period required by applicable tax and accounting laws, and for as long as needed to handle returns, claims, and customer service. Technical information collected through cookies is retained according to the retention periods set by the relevant cookie provider (for example, Google Analytics).
Data Security
We use reasonable technical and organizational measures designed to protect your personal information from unauthorized access, loss, misuse, or alteration, and we work with established providers that maintain their own security programs. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Your Rights
Depending on where you live, you may have the right to:
- Access the personal information we hold about you
- Correct inaccurate information
- Request deletion of your information
- Restrict or object to certain processing
- Request a portable copy of your information
- Withdraw consent at any time (this will not affect the lawfulness of processing carried out before withdrawal)
- Unsubscribe from marketing emails at any time using the link at the bottom of any email we send
Please note that we may need to retain certain order and transaction records even after a deletion request, where the law requires us to keep them or where they are necessary to complete an order you have placed.
To exercise any of these rights, contact us at info@moonkingentertainment.com.
If you are located in the EU, UK, or EEA and believe we have not addressed your concern adequately, you have the right to lodge a complaint with your local data protection supervisory authority.
California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have the right to:
- Know what personal information we collect,use, and disclose
- Request deletion of your personal information
- Correct inaccurate personal information
- Opt out of the "sale" or "sharing" of personal information
We do not sell or share your personal information with third parties for monetary or other valuable consideration. You will not be discriminated against for exercising any of these rights. To submit a request, contact us at info@moonkingentertainment.com.
Cookies
We use cookies to understand how visitors use our website and to improve our site over time.
Google Analytics. We use Google Analytics, a web analytics service provided by Google, to collect information about how visitors use our site, such as pages viewed, time spent on the site, and general location. Google Analytics uses cookies to collect this information anonymously and reports website trends without identifying individual visitors. You can learn more about how Google uses this data at policies.google.com/technologies/partner-sites.
Essential cookies. Our website also uses cookies that are strictly necessary for the site to function properly, such as cookies that support form submissions, your shopping cart, checkout, and site performance. Our online shop, powered by Shopify, uses these cookies to keep items in your cart and complete your purchase. These do not require your consent.
Your choices. When you first visit our site, you'll be shown a cookie banner where you can accept or decline non-essential cookies like Google Analytics. You can change your preference at any time using the cookie settings link in our site footer. You can also block cookies directly through your browser settings, though this may affect how parts of our site function.
Children's Privacy
Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us at info@moonkingentertainment.com so we can delete it.
Our spirits are non-alcoholic, and our website is intended for a general adult audience. Orders through our online shop may only be placed by adults 18 or older.
Third-Party Link
Our website may contain links to third-party websites, such as social media platforms, retailers that carry our products, and the websites of our sister brands. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to review their privacy policies before providing any personal information.
Changes to This Policy
We may update this policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.
Governing Law
This policy is governed by the laws of the State of South Carolina, without regard to its conflict of law provisions.
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Amethyst NA Spirits